Modernising customer and employee experiences
Journeys, products and internal tools redesigned around the people who use them, then engineered and shipped, not left as decks.
Technology & Digital Transformation Consultancy · Singapore
Strategy, design, engineering and AI. One accountable team.
Augmify helps organisations decide what to change, design what it becomes, engineer it into production, and run it. Our brand and digital media practice carries the work all the way to market.
Since 2012
Fourteen years of shipped work for government and enterprise.
Founded in Singapore in 2012, Augmify has delivered across government, banking, telecommunications, media, retail and national public programmes, the same senior team from first decision to running system.
Organisations this team has shipped for since 2012
What we solve
The problems organisations bring us.
Turning AI pilots into dependable systems
Proofs of concept become governed, observable, production AI, with evaluation, guardrails and a clear cost model.
Building and modernising digital platforms
Enterprise websites, portals and platforms replatformed or built new: content migration, redirects, CDN and cutover included.
Improving cloud delivery and operational reliability
Cloud architecture, CI/CD and SRE discipline (observability, SLOs and incident response) so systems stay up and costs stay visible.
Connecting brand strategy with digital execution
One thread from positioning and identity through campaigns, content and the platforms they run on.
Something adjacent?
If it sits between strategy, design, engineering and AI, it is usually ours. Describe the problem and we will tell you honestly whether we are the right team.
What we do
Five capabilities. One accountable team.
Strategy, design, engineering, AI and brand under one roof, so decisions move to running systems without hand-offs.
Strategy & Transformation
Business and digital strategy, product and platform strategy, and transformation roadmaps that stay accountable through delivery.
- Digital transformation strategy and roadmaps
- Product and platform strategy
- Technology and architecture advisory
- Service and operating-model design
- Senior consultants who stay through build and launch
AI & Intelligent Systems
Enterprise AI taken from opportunity to production: strategy, agents, RAG and automation with governance, evaluation and observability built in.
- AI opportunity and readiness assessment, strategy and roadmap
- AI agents, RAG and enterprise knowledge systems
- Workflow automation and internal tooling
- Evaluation, guardrails, governance and cost visibility
- Production deployment with reliability and cost controls
Digital Products & Experiences
UX, UI and service design carried into working software: web and mobile applications designed and engineered by one team.
- UX/UI and experience design
- Web and mobile application development
- Design systems and accessibility engineering
- Rapid prototyping through to production build
- Experience across government, banking, media and consumer technology
Platforms, Cloud & SRE
Enterprise platforms, website modernisation and the cloud and reliability engineering that keeps them running.
- Enterprise website migration & replatforming: content migration, 301 redirect mapping, DNS/CDN cutover and go-live
- Enterprise CMS & DXP builds and migrations, including Adobe Experience Manager (AEM)
- Custom web apps, forms, and customer & agent portals
- Cloud architecture, IaC and CI/CD across AWS and GCP
- SRE and reliability: observability, SLOs, incident response
- Security consulting and performance engineering (Cloudflare, Akamai)
Brand, Creative Technology & Digital Media
Brand strategy, campaigns, interactive installations and AI-enabled content production: the practice that takes the work to market.
- Brand positioning, identity systems and guidelines
- Digital campaigns and brand activations
- Interactive installations, AR/VR and creative technology
- AI video and content production
- The Augmify platform for governed self-service content
Enterprise AI
AI that reaches production, and stays there.
Most AI initiatives stall between demo and deployment. We engineer agents, RAG and automation into your systems with governance, evaluation and observability, then run them with SRE discipline.
Selected work
Work you can check.
National platforms, enterprise migrations and banking systems: challenge, role and outcome for each.
Enterprise CMS
Saybolt: AEM On-Prem to Cloud Migration
Web delivery on Adobe Experience Manager for the global inspection and testing brand, including migration from on-premise AEM to AEM as a Cloud Service.
Read the Saybolt: AEM On-Prem to Cloud Migration case study
Public Sector
DrawSG: Singapore Memory Project
An app-less HTML5 drawing platform that let the public doodle what Singapore means to them, straight from the mobile browser. 1.7 million memories collected for the national archive.
Read the DrawSG: Singapore Memory Project case study
Government Technology
GovTech × IMDA: API Marketplace for Smart Nation
An API marketplace and real-time Sensor Data Exchange enabling third-party developers to discover, test and purchase government data APIs under the Smart Nation plan.
Read the GovTech × IMDA: API Marketplace for Smart Nation case study
Banking
DBS: One Rewards Gamification
A 360-degree loyalty and rewards concept with gamification, AR shop discovery and a single reward currency redeemable on any channel, settled in real time.
Read the DBS: One Rewards Gamification case studyHow we work
From first decision to running system.
The same loop at every scale, and it does not stop at launch.
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Discover
Understand the business, its systems and its constraints. Find where change earns the most, soonest.
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Define
Strategy, architecture and a roadmap with owners and sequence, decisions written down, trade-offs made explicit.
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Design
Experience, service and brand design that makes the future concrete enough to test with real users.
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Build
Engineering to production standard: platforms, products and AI systems shipped with tests, observability and documentation.
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Operate & improve
Reliability engineering, governance and measured iteration keep the work earning after launch day.
Point of view
What we hold to be true.
Strategy is a build decision
A roadmap that cannot survive contact with engineering is a document, not a strategy. We write strategy with the people who will build it.
AI earns trust in production
Demos are cheap; dependable systems are not. Evaluation, guardrails and observability are the difference, and they are engineering work.
Brand and technology are one system
Customers meet your brand through software. Positioning that ignores the platform (or a platform that ignores the brand) leaks value both ways.
Ways to work with us
Pick the engagement that fits.
Consulting Engagements
Strategy, architecture and transformation roadmaps, scoped per brief with senior consultants who stay through delivery.
Design & Build Delivery
Product, platform, AI and creative work delivered end-to-end by one accountable team: advise, design, build, launch, operate.
Augmify Platform
A self-service content operations product for teams that produce on-brand, AI-assisted content in-house, with governance built in.